I had such an awesome time with Kaelyn Fugglaar the host of Talk with a K Podcast that I had to share this episode with my tribe.
In this episode, I talk about the foundational strategies I know to work when you are ready to take the next step into having a business of your own.
Want to chat? Go to Instagram.
Check out my team here:www.thefoundrycollectivephilly.com
Check out Kaelyn’s Podcast here: https://bit.ly/2MdDnXt
Hey guys, In this next episode, I am actually getting interviewed by Kalen Fogler of Talk with a K podcast. I had such an amazing time with her. She’s a great interviewee. If you get a chance to be interviewed by her, you are one lucky, lucky person. We discussed how to turn your ideas into a business. I go over a lot of strategy and execution, but I also share a lot of my story on how I left my corporate job and what I did to get from point A to point wherever I am right now.
I really, really enjoyed being in her podcast. And I really do appreciate her. So I hope you like this episode. If you guys love it, please make sure that you rate and subscribe to the podcast, and I will see you in the next one.
My name is Emely Roman and I have a multiple six-figure marketing firm that has helped impact-driven businesses amplify their message and reach millions of people on a weekly basis. And last year we surpassed a quarter of a million dollars. Okay, I know that sounds impressive, but there’s a movement of unique female entrepreneurs that has been keeping me up at night.
The Rise of the Modern-Day Huntress is the documentation of how I built a highly successful service-based business. The hard knockdowns, my transformation from being a solopreneur to hiring the right people to becoming a CEO, and moving The Foundry into the corporate ocean.
I am also documenting every single step of building a second business, making it sustainable and then profitable – the tactics, the mindset, the theory, and the execution. Also, I share the stories of women who are behind this movement and are building an empire of their own. Join me, as we lift you up and transformed the standards of the modern-day female entrepreneur.
I am so excited for you to hear this episode. I sat down with Emely Roman, a multiple six-figure CEO who is dishing out her top tips for how to turn your ideas into a business. And, honestly, friends the advice and practical tips she shares are going to not only blow your mind, but kick your butt into action in the best way.
If you have ideas that you’re ready to run with or you need to revamp in the business you’re currently running. This episode is exactly where you want to be right now.
Hi, friends. My name is Kay Fogler, and I’m passionate about being real, raw, and sharing relatable life stories and tips to help you continue to become who you were created to be. I’m a wife to the man of my dreams. A mom of two toddlers that are convinced they are going to change the world. I’m here to empower you and share all the things I’ve learned along the way from being a stay-at-home mom to being in a corporate management position to being in business for myself.
Welcome to talk with the K podcast.
Hi, friends. So today I have the privilege of introducing you guys to Emely Roman, who I know you will love. She’s a mom and a lady boss, the CEO and founder of the Foundry Collective. She’s a marketing guru, and helps business owners find their stride.
Hi, Emely. Welcome to the show.
Thank you for having me.
Of course, I’m so excited you’re here. I thought we could start by having you just introduce yourself and tell us a little bit more about you.
I’m a digital marketer. I do have a business consultancy and digital marketing firm called the Foundry Collective. We’re a small team of experts, and I’ve been doing this for almost six years. I actually was just having this conversation with my husband two days ago that we passed that five year dreaded mark of entrepreneurship. I’m a mom. I’m a wife. And I’m out here just doing my thing.
Yes. Aren’t we all? I love it. I love it. So today we’re gonna talk about turning your ideas into a business because I think it’s a really cool topic.
It was actually a requested topic, but I’ve also found throughout my journey of entrepreneurship that some people get stuck. I like to call it the landing phase. It’s like where you’ve done a bunch of research. They’ve decided what they are going to do. You know? I’m gonna go into photography. I’m gonna go into consulting. I’m gonna go into podcasting. Whatever. They might even have a name or a website that they’re working on. But then they go to launch it and they’re, like, frozen. So I wanted to kind of talk about that and see your input on that because you’ve had obviously some success and just branching out and doing what you’re doing.
So what would be your advice for someone who has some ideas and they’re ready to launch a business? But they’re kind of like stuck.
Okay, so this is a great question, and I’m going to answer this question in two ways. So the first way that we’re gonna answer this is talking about mindset, right? And just the personal or internal blocks that we’re gonna have as we start actually doing the things that we need to do to launch our business from just solidifying it from idea to reality, and then the second way that I’d like to answer this question is through technical stuff that as a marketer, I know to be true. I know that actually works, but we cannot talk about the marketing and the technical aspects of launching a business without speaking about your internal issues and the internal mindset that you have to have before actually launching the thing.
One of the things that we always talk about in my family especially my husband and I, is that entrepreneurs, we are basically cut from a different cloth. From an outside perspective. We seem to be people that are not afraid to take risks and that’s actually not the case. I think that for entrepreneurs, they are ready to take the leap. For example, an idea that you feel like people could love and you could change people’s lives through this business idea, we have to look at it as though this is the only choice that you have.
Like what happened, if today is the last day you had the chance to actually grasp that dream and make that dream come true. Instead of thinking it that you have a choice. Instead of thinking that you have tomorrow to start thinking of it as – this is the last time I get the chance to do the thing that I know in my heart is true and that I know will make me happy, right? So it’s really important that you take a look at life that way because once you start understanding how limited and how short life really is that behavior that mindset trickles or bleeds through your entire personal life and your career as well.
Then you start thinking, okay, if this is the last chance, I have to tell my loved ones that I appreciate them, I admire them, and I am just so lucky to have them. You’re going to start making choices to show them that. Same thing with your career, if you are sitting there and you’re looking, you know, maybe you’re in college or maybe you are thinking of pivoting careers or if you’re pivoting to actually becoming an entrepreneur. If you feel like you have a choice to take this next step tomorrow, tomorrow comes, and then you’re gonna feel again that you have that choice that tomorrow is gonna come.
Just take a look at it from that perspective. I also think that we get into this whole situation of like, oh, I wonder if I take this leap. If I want to become a photographer or if I wanna be a digital marketer or be a service provider to whatever extent. I think about me or I wonder what people will. People judge me because maybe I have a great career.
Or maybe I have a really well-paying job. But this gut feeling inside of me is telling me I have to go and take this leap. I wonder what people are gonna think of me. And we get stuck in this situation of actually worrying about people’s judgments when truly these people are not going to sit there with you when you’re stuck in regret or feel like this is not your calling. When I was in corporate before I actually had this multiple six-figure agency, and then my personal brand, and these side hustles and all this other stuff that I had going on before this success.
I was a business analyst in a Fortune 500 company. I have a college degree. I followed that trajectory of the standard American dream. If you would say you like okay, you graduate from high school. Then you go to college, get your degree, then you go to corporate to have this job, you start getting promotions and you work your butt off. I even had that Sex in the City apartment in Center City in Philadelphia.
From the outside perspective, you would say, Oh, wow, Emely, is a super successful young woman. At that time, you know, I was super successful. She is going to the gym and doing happy hours. She has it going on. But internally, what a lot of these people that we might think are going to judge us for taking the leap into things that may seem irrational to them. What they didn’t know is that inside of me, I was going through anxiety, I had depression, and I was borderline suicidal.
I used to go through panic attacks. My body got to a point where my body was telling me whatever is happening in your life, it’s not good for you. And sometimes not all of the time. Sometimes your body manifests, whether you’re on the right path or not. Through the anxiety or depression through all of these manifestations and if you have the ability to listen to your body on your body is telling you,” Hey, red flag, this is not the right path”.
These people that are outside looking inward are not actually seeing the things that are happening day to day. Like they didn’t see me, you know, running to the bathroom stall in my office and locking myself in the bathroom hyperventilating. Because as a woman, you know, we have to kind of like show this strong facade in business. And I had to go through these panic attacks in the restroom and then wash my face after everything was said and done and get back out there and act as if nothing was happening, because again, at that point, I was really worried about what people had to think about me.
Circling back to that mindset issue of having to worry about what people have to say, your happiness comes above everything in life, everything. I’m not just talking about the materialistic outcomes of having a great salary or making money. I’m talking about It even comes above your family. Your happiness comes above your family because if you’re not happy in your life, that’s gonna trickle down through everything that you are doing, right? That’s so true because, honestly, I’ve experienced seasons where I’m just upset because I’m not doing what I’m called to do.
And you’re right. It affects relationships. It affects how you talk to your family. So I think that’s a really good way to start before you even put pen to paper to turn your idea into a business, you have to have the right mindset.
I think that’s important to swell with the mindset thing because when you launch a business. Let’s talk about when you first started, I do believe that some people think, OK, I’m gonna launch this and all my friends and family are gonna be on board. And it’s gonna go 0 to 100 then, you know, two weeks and I’m gonna hit top charts. Whatever.
I’m gonna have so many bookings and that mindset can actually be really dangerous. When we’re going to turn our idea into a business because it could quickly get us discouraged and think, OK, I missed it. Maybe this is not my calling. And then we want to revert back into the comfortable stage of okay. Actually, I’m just gonna go back to this corporate job because I must have missed it. If it’s not successful right away, I must have missed it.
Can you kind of talk about how your beginnings were? But just about that whole mindset as well, because I think that’s really important.
You know for sure. I see. So aside from the firm, because the firm, the founder collective, we get hired by brands that are already well established. They’re making 6 to 7 figures already, so we don’t really see that mindset in the day-to-day stuff for the firm. But I have students right now who come in, and they have these really high expectations. They take a look at the Instagram feeds that are, you know, highly curated by the creators, which, you know it’s there’s nothing wrong with that. But if you take a look if you really step back you have to understand kind of like how creators think and how they produce content.
Just be very aware that what you’re seeing is just a curated life right over. So expectations are already flawed from the get-go as you come into, especially the digital online world. And so when I first started, I had these panic attacks and things weren’t right with me. And one day I went to the doctor and my doctor said that I had a bump in my left breast and I had to go to the doctor and I had to get an ultrasound that thankfully there was nothing.
Well, with me, there was no breast cancer or anything like that. But that was my last straw because that was the critical point where I was like, You know what? Life is really, really short. And what am I doing here? If something were to happen to me today, am I really proud, happy, or content of the things that I’ve done in my life? Yes, I worked really hard to get where I’m at, but it’s not fulfilling to me. It’s not. So I sat down and I started writing down exactly how I wanted to live my life.
And I am talking very, very raw, like okay, I wanna wake up at this time in the morning. I want to be able to sit my coffee without feeling like I gotta rush out the door to commute for an hour to get to my office. These were really, really microscopic things that I was writing down of how I pictured my day to day. It’s really good. And so I wasn’t even thinking about what kind of business I want it. I wasn’t thinking about that.
I wanted to be a digital marketer. I wasn’t thinking about my skill sets. I wasn’t thinking about any of that. I was thinking about how did I want to live my life? And that’s so important because if you take this step and even if you don’t, your skill sets evolve as time goes on. You evolve as a person as well, you grow and you learn new things every single day. So you shouldn’t even have to worry about your skillset, to be honest with you, because that’s something that you work on.
If you truly find whatever it is that you want to do. I wrote down all those little microscopic things the day to day things, and then I quit. I quit my job, and it was the most the riskiest thing I’ve ever done in my life at that point. But it was the most life-transforming thing that I did as well because I didn’t know I was gonna pay my bills. To be honest with you, I just decided to do it because it was for me.
That was it. That was the pivotal moment. And I just did it. I didn’t know how I was gonna pay my rent. I didn’t know I was gonna pay my car. I didn’t know I was gonna buy groceries. I just knew that whatever was gonna happen tomorrow, I was gonna find a way how to make money. I was gonna find a way, and I did. I drove Uber and Lyft for like, three months. I started to figure out what exactly I needed to do in my life and what exactly I could do based on the skill sets that I had because of what was important for me. At that point was obviously paying my day to day expenses, but also like how to fund whatever it is that I wanted to do.
And at that point, I wanted to travel, and I started looking at blogging and people making money through blogs. And I was like, Oh my gosh, I want to do that. I love writing, Always love to write and I think I can do it. Three months passed and I was driving Uber and Lyft and studying in the middle and figuring things out. I was able to monetize my blog, but I realized that there was a lot of work behind it, and I wasn’t sure if this was it for me.
I kept on doing my research and I kept on studying. I kept on reverse engineering and hacking away at what influencers were doing that I actually had followed and admired. Blogging only brought me a $100 check. What is the secret formula, the secret sauce to all of us, and that whole reverse engineering of influencers? At that point, it lead me to understand what building a presence and an online audience, it really was about how to influence people in the market – even if you don’t have tens of thousands of followers.
And that right there was the beginning of the kind of like my addiction to learning about digital marketing, how to monetize your gifts, and your and your skill sets. You have to have to understand that this was this wasn’t a linear journey, right? It’s not like, oh, I’m gonna be an entrepreneur. And now it’s just a linear situation. Words like I’m getting better and better. No, it was more of ups and downs left, right? Oh, there’s a dead-end here that didn’t work and let me just figure it is out.
But you have to be able to empower yourself. And really I’m just resourceful and as a woman I’m resourceful. I know how to do this. I know that if there isn’t a clear path to this, I can make a way through this, and I’m gonna do my research. The cool thing is that you have something that is free and it has a ton of information on the Internet. And if you don’t know the answer to it, if you feel like you’re stuck, then Google it.
That’s one thing that I tell my students all the time. Don’t come to me for things that you can Google and it may sound tough. But it’s me trying to empower you and let you know that you if you wanted to be as resourceful as any of the entrepreneurs that you actually follow. Because if you look at their feeds, I always tell my students, go back to the very first post that your influencers actually posted, and you will see that they look horrendous.
You have to look at the journey that they went through. Just take a look at it. Take notes of that because then you’ll be able to see the day that everything changed throughout the feed. So understand that this journey of entrepreneurship is definitely not linear. There isn’t one specific road map or bulletproof situation that you can have or formula so that you can be successful. I think that the entrepreneurs that are successful are those that are empowered enough to know that they’re resourceful and that they will find a way, no matter what.
That’s so good. I’ve honestly never heard this talked about before launching a business. I always hear about it in the middle like, Oh, you got this. Keep going. I think this is a really, really good place to start. If you’re listening and you’re like, I really want to start a business. I think it’s so important What Emely’s talking about to get your mindset right to realize, Hey, I’m gonna start this but I might make some pivots along the way. I might need to learn some new things like you don’t know it all. You’re always gonna be learning you’re always gonna be finding things out about yourself. It is gonna be a journey for me. I’m still in my journey. If you know me at all you know that I have launched Oh, my gosh, too many things by now.
But because I know like you’re saying Emely, I am cut from a different cloth. I know, I’m an entrepreneur. I just got to find stuff that is gonna stick and land. So that is really good. I love that. That’s how you started this because that is definitely something you need to have confidence, mental preparation, and going into launching a business.
So now can you talk about the number two that you said before?
Yeah. I guess we’re gonna go back to answering the big question from a technical perspective, right?
As a marketer, one of the first things that I do before you hire me is I ask you about your ideal client, who is it, and what do they do. I ask these questions. And then I stop, like, okay, then you would say, my ideal kind avatar is female, age is 30 to 50, revenue, $500,000. And, you know, you’re giving me these very basic demographics. And this is where most entrepreneurs who are just beginning is where they make a big mistake. So, whatever you learn about your ideal client, I want you to just throw it all away.
What I want you to understand is that your ideal client avatar doesn’t truly come to you unless you start selling first.
So what does that mean, Emely?
Like, whoa, write that down, please.
Yes, yes. So I always say, you know, there’s a lot of people that say marketing comes first before selling, and that’s actually not true. I found that selling comes first before marketing. You have to learn to as the business owner as of the person that is, you know, more than likely a solopreneurs at the beginning. You have to learn how to be the best salesperson in your own business before you get into marketing before you get into even your website and your portfolio.
Do not do anything until you actually start practicing sales. For example, let’s talk about the photographer so you decide to be a photographer. You have your camera. You have a knack for this. You know, people have told you that you take beautiful pictures. Do not start marketing your business. I want you to start just reaching out to people, just reach out to people and say, Hey, my name is Emely and I am a photographer. I would love to do a one-hour session with you at this price.
Here’s what I can do for you blah, blah, blah, blah, blah. Do the pitch and do it consistently. Do it every day and start taking notes of people’s objections and when people say yes, what made them say yes to your pitch, right? And the reason why I’m saying this is and the reason why you take notes of the objections and why you take notes of what you say as they say yes to you is because you’re gonna grab that information and that’s gonna be part of your marketing.
That’s your marketing, okay. Why we do it this way is because and mind you, we have not even talked about what your gender is, the age, and we’re not talking about your revenue because none of that really matters at the very beginning. To be honest with you at the very beginning, what matters is how you actually start that conversation with your ideal clients with your prospects. Why? Because once you understand what their objections are, you understand what makes people say yes, you can use that in your marketing strategy, and now you’re crushing objections even before those people even know that they have objections to your service.
Well, it’s really good. That’s really right. So aside from that, what you want to do is really that would be the very beginning of everything. How to start your business. How do you begin from idea to an actual business is literally do the outreach literally. Take it back to old school grassroots marketing and just be human, especially nowadays with everything that’s happening, the Pandemic and Coronavirus, and all this other stuff. People are looking for human connection because that’s not something that we have a choice to do right now.
We’re not able to go out there and hug people and have a coffee chat. Were not able to network like we used to. And so people are craving that human connection and the only way that you are able to connect that way is to do the outreach. Just actually just reach out to people and say, Hey, my name is such and such. This is what I love doing. I would love to offer you special pricing on this. What do you think? How can I get you to say Yes?
You could even say that. How can I get you to say yes? How can I get you to take me up on this offer and let them answer that question and always keep notes of that? That is a really genius strategy. Honestly, I’m learning so much already from you. This is amazing. So friends take notes. I hope you’re taking notes. This is so good. So you do that. You’re saying before you even go into selling you know what? I also think people are launching a business.
They can almost be timid about doing what you’re talking about, reaching out like they just want a post and hope people come to them. And I think you have to know when you’re starting any sort of business services or anything, you have to know and believe in it and say, I’m helping people and you have to want to talk about it and, yes, sell it. That’s what you’re doing. You’re a business. It’s okay to be salesy because that’s what you do. So I think that’s important.
Honestly, I’ve never heard anyone talk about it like you are talking about it right now. This is really, really good. So after you’ve done this, what do you think? What would be the next step here? So the next step after you start actually mastering the sales pitch now, you brought a really good point. There are people that they are timid and they feel like, Oh, man, I don’t wanna be that person. I just pitching like crazy. Obviously, you don’t.
You don’t want to do that. We’re gonna go back to basics and think about the transaction as human as possible. What you’re doing as a business owner, you’re not just selling your serving people something that they need, right? So this is where you really have to sit down with yourself and ask yourself the question is what I’m selling really going to help people transform. Okay. And typically, when we talk about marketing, people have different types of transformations or desires there, usually running away from pain or they’re looking for pleasure.
It’s just two things. Two things. So if your solution, your product, or service falls under either one of those categories, then you’re golden. You just gotta figure out how to actually serve in a way that makes people feel like, oh, this person is genuinely trying to help me. This person is generally out here trying to figure out how to give me a solution to my problem or a solution on how to get back to pleasure. For example, I’m just gonna go back into, like, giving you guys examples here.
If I offer a health and wellness service, for example weight loss. I might position my service as a way to get you out of pain because you lack confidence or you’re not feeling sexy anymore. You don’t want to get kissed by your husband. You don’t have a really good relationship on all of this is stemming from the fact that you’ve gained 20 extra pounds. So let me help you get rid of that pain. Let me help you get back to feeling confident, sexy, and get your relationship back.
See how that changes the whole message because now you’re actually hitting the pain point and you’re providing a solution. If you sit down with yourself and you’re like, okay, how can I make this message attractive? And how can I package my product into an irresistible offer and actually hitting those two sections? Whether it’s pleasure or pain, you go out there and start reaching out to people with a serving mindset. You are out there trying to serve people, not a sale, because at the end of the day, if you even if you get rejected dead because I know that that’s another objection of people like, oh, I don’t want to do this because I’m afraid of rejection.
Even if you get rejected, you want to look at your failures and those rejections as data. That’s information that you can use to go back to the drawing board and say, OK, this person rejected me because maybe the pricing is too much. Maybe this person rejected the offer because I didn’t give enough as the offer. I didn’t package the offer correctly. Maybe this person said to me, Oh, I don’t know. I tried the weight loss programs before, but I find it that I don’t have enough discipline to actually go through with it.
Maybe that rejection you could turn in and create another package. The next time you go around, you can say, Hey, I have this weight loss package, but not only is, let’s say a seven-day cookbook, but I’m also giving you an exclusive accountability Facebook group or an accountability call. Now you’re you’re crushing that objection of not following through by actually taking their hand and getting them through this program. Right, Right, Right. And now you can price it higher because now you’re putting more time into it.
You want to make sure that you’re taking all this data, even if its rejection on using it for the benefit of your business. Another thing that I really find interesting about this whole outreach situation and just students coming in saying, Oh, I don’t want to do this. I don’t want to do that. I don’t want to looks Elsie. I don’t even feel comfortable getting into private messaging with people on Facebook or Instagram or whatever. Number one, did you know that very like in olden times we had to do cold calls, okay, like I used to.
I used to work for this wholesale company a long time ago, and, you know, we had to do cold calls. We had to literally look at Google and the Yellow Pages and say, I wonder if this person could really need my these knifes wholesale. We used to sell voice over IP devices. It was called Magic Jack. I don’t even think you guys know what that is. I don’t know like way had to sell these magic jacks to Elektronik story, so we would have to go through the Yellow Pages and be like, Hey, my name is Emely and I’m calling from Magic Jack.
And but And then you will get hung upon. Okay, fine. Then you do it again. I think you do it again and you do it again. This is called grassroots marketing and you have to go back to the basics, especially now with social media. Going back to what you were saying about posting and just expecting people to come in and love on your social media. How can you do that if you haven’t actually set up or establish a relationship with anybody, right? You know what one person that you reach out to every single day. By the end of the week that seven people that could potentially start loving on your social media that boost the algorithm to say, oh, maybe this person is sharing something that we want to share with everyone else.
You have to make people become your brand advocates and you can only do that by doing outreach.
Man, that is all so good. And I think it’s important to what you’re saying, reaching out to people in finding people to support you. Because so my husband also started the podcast in this time, it’s a sports podcast, so a very specific niche. It’s actually for the Tampa Bay Buccaneers, so very specific. And he started this Twitter and he started doing what you’re doing, reaching out to people like, Hey, I have this podcast.
I’m talking about the bucks. And then he decided to do a giveaway for a new I don’t know. They’re like these new fancy bucks jerseys that are like $100 it’s like the big thing for some odd reason. He built some following some people he was in communication with. He’d send them episodes and he didn’t give away, and he got such a responsive mind. He has now on Twitter, probably around 60 followers or so, but the response that he received because of the outreach that he’s done the relationship and part of the give away as they had to leave a review on his podcast.
And he has, like, 35 reviews, and he just launched his podcast. But it was such a brilliant way. He did it was building a relationship. He found his people who would actually respond, follow him back. And then it was like, Oh, my gosh, they did what? I want it. This is amazing, but it’s so true. It’s all about serving. And you have to go in and do the hard work, you know? So that’s now that’s so good.
I do have a question for you. So for someone who’s launching doing these things, and they have their official launch or whatever that looks like, what do you think are the maybe 3 to 5 most important tools you think you should have in your business right away? Such a like a website, etc.
You should happen your business right away when you start launching and offering your services. Ah, interesting.
OK, so if you’re just starting launching your business, if we haven’t caught on by now, I’m very old school with My approach is I don’t really believe you need a website.
I don’t believe you need automation like social media automation tools to market your business. I believe that with a spreadsheet and an email auto responders, that gives you the abilities to create landing pages so that you can actually grow your email list. That’s more than enough. Now, as entrepreneurs, we are most of the time overachievers, and we want to do everything that we can possibly do to give us as much success, right? So what I would recommend is definitely have your email auto responders situation set up and what that is in case you guys don’t know what it what it is.
It’s the ability to actually collect emails because if you have the top three priorities in your business at the beginning, number one should be to build your email list, not your Instagram account. Not your Facebook followers, not your engagement rates. It’s your email list, and the way that you want to do that is you want to plan out, how do make people subscribe to your email newsletter? Or maybe choose a tool or resource that you may have for the people that you serve. So like going back to the photographer, maybe a guide on the best.
I don’t know poses for selfies or something like that. Or if your weight loss health coach or something like that, maybe a seven day recipe book, but something that actually provides value so that they can go ahead and give you their email and you could start collecting the email list. So that’s priority number one. Therefore, tool Number one would be an email autoresponder with capabilities for landing pages. Mailchimp, Convert Kit, and Flow Desk are my three favorite ones. Flow Desk being my favorite one, and then you wanna have also maybe, like a spreadsheet or a calendar that forces you to actually be active online and holds you accountable to do the outreach that we were just talking about so maybe create like a really pretty calendar.
Or you can buy a calendar in Staples or Amazon. Block out the time so that you can actually say okay from 1 to 3 p.m. What I’m gonna do is I’m actually going to do some outreach. And I’m not gonna stop until I do three people a day and do that for the next 30 days. And I assure you your business will grow so good. I love that. I feel like the old I say old it’s really not well, you know what I mean.
The original marketing was always so good. I found that whenever you just duplicate it, it’s successful if you stay consistent. And I know nowadays, it’s like, oh well, I can just pay for ads. I just find it’s just not a successful it’s not. I actually did a marketing company in college, and I’d there was a really good friend of ours who was also super successful, one of the tops of the company. He said, Hey, this is what I do and again it was that reaching out to people said exactly as we’re saying, setting aside time to reach out, you know, trying to see what works, taking note of that kind of tweaking, and the way you talk to people.
And it was I got so many results. And I feel like now, especially in the generation we live in with the new tools and just pay for ads and you know that we could lose sight of stuff that’s actually successful. So, man, that’s good. Yeah. And you know what I would say, though, is so just going back to, like proof, right? Like okay, so I really like, how is it that this is true? How can you prove to me that this actually works? So if I look at my business, I’ve been doing this for quite a while.
It wasn’t until three years ago that, you know, we set up the actual marketing firm, and I did exactly that. I did outreach, and I went from inconsistent $3,000 months to now, making multiple high five-figure months every single month consistently, and that didn’t happen because I did Facebook. As a matter of fact, I didn’t start running Facebook ads until Saturday. This last Saturday. I’ve gotten to where I’m at today to be able to, like build a sustainable business and business that also, you know, has given opportunities to two women.
We have a team of eight, and you know where we’re very successful. But I haven’t run ads again until this year, and I’m not running ads for the agency. I’m running ads for the personal brand. All of this to say if you do good business if you do the outreach if you do, you know, if you actually get back to human connection and human transaction and I can’t stress it, there’s enough. Do good business and build your portfolio on the foundations of good business. You will start getting referrals like a madman.
I get referrals every week, and I have to turn people down because one of the things if you guys get anything from me and this in this episode is you have to learn that the shiny object syndrome. It can be very detrimental to your personal life, and you have to find the pace that is right for you as a business owner. Some people are built to go from 0 to 1000 MPH from 0 to 7 figures in the first month. Some people are built to take this slow, and this is not a race is a marathon and is an internal marathon.
You shouldn’t be comparing yourself and your business to other people. I remember last year, I was super focused on saying, you know what? We’re gonna hit seven figures on. I look at my daughter. I wasn’t spending time with my daughter. I had to make the decision off what’s important for me and what am I happy with and had to go back to those the reasons why I became an entrepreneur in the first place. You know, when I told you guys about writing things down and what does my day to day look like?
And what am I? What am I happy and satisfied about and what it’s making me sad today. So, you know, just make sure that you guys don’t sick. They’re in the starting line because you’re looking at other businesses and you feel like you have to be like them the really need part about entrepreneurship and in today’s market is that what makes people successful is their unique value proposition. And most of the time. What makes you unique is you and where you wanna be at. Just make sure that you take that away from today’s interview.
It’s really good. That’s so true. And yeah, I agree. Something I did want to say on that I was actually going to say that is that it’s gonna looks different. Don’t get stuck in the comparison trap. Oh my gosh, this person just launched and they have this already. You know, it’s yours is gonna be like Emely was saying uniquely you and be okay with it looking different than someone else. And the other thing I did want to say very quickly since we’re talking about it, is that we’re not saying I don’t think Emely is saying either that the ads aren’t bad.
Obviously, she just started them. We’re not saying don’t do them. We just know that there’s other things that might get results quickly, more quickly and more successfully, more long-term. So we’re not against the ads were not against these other things, but we think that there’s a better way. That’s what we’re saying. So I just wanted to make sure that’s clear if you feel like you need to do the ad or you want to do the ad. But I also think it’s important to do the things that Emely’s talking about clearly because Number one, she’s had success, and you want to do what success does.
You know you want it if she’s having success with it and where she’s at now, years and years down the road. Obviously it’s working. So that would be the last thing that I say about that because we don’t want to make it sound like these ads are a bad idea or that word dodging them in any way. Yeah, I think that adds air. Great. But you have to know who you’re talking to. You have to know your ideal client avatar is your dream client. You have to know what their objections are.
You have to know what they’re looking for what their desires are. If you don’t know those things 100%, if you haven’t mastered that particular part, which is why I wanted to focus most of this interview on that aspect because I have, you know, I like to you’re not. I’ve had people that have a lot of money come to me and say, oh, let’s just talk 10 grand at Facebook ads. But they don’t know who they’re talking to. They just want to make money. That’s what we all want to make money.
But if I would have done ads three years ago without mastering exactly who I’m talking to without actually saying, Oh, wait, who is it that I really want to help and what these products do for my people? My ads wouldn’t be as successful as they are today. So you know it’s yes. These strategies, all the marketing strategies that you want to try. Try them. If you have the capital, try them. But just make sure that you know you’re talking to before you do them, right, so good.
So I know friends that you guys have so much to work with. Now, if you’re ready to turn your ideas into your business, these tips are honestly priceless. There, like $10,000 tips right now that we’re getting so, Emely, I’m so thankful for you. I’m thankful that you’re on the show. I know this episode is gonna help so many people. Where can we find you after this? Because I know people are going to want to find you. Can you provide your website and your Instagram and all that good stuff?
Yeah. You guys can go to my website at thefoundrycollectivephilly.com. And, yeah, Facebook is Emily Roman PHL and I have a Facebook group also called The Rise of the Modern-Day Huntress. And we are a tribe of female entrepreneurs looking to find balance in this whole crazy landscape of entrepreneurship. So I would love to have you guys there. Awesome. Thank you so much, Emely. Today it was such a blessing. I’m so happy you’re here. Thank you so much for having me. I appreciate it.
We’ll see you guys on the next one. Thank you so much for listening to this episode of the Rise of the Modern Day Huntress. I’d love to know what the biggest take away for you was. Connect with me. You can find me on Facebook or Instagram at Emily Roman Phl. But if you really want to help me and love for you to go rate and subscribe on iTunes. By doing this, the movement will grow and impact many more female entrepreneurs like you and me.