Welcome
Hi! My name is Emely Roman and I obsess over slow living, what success and happiness truly look like, and wholesome entrepreneurship.
I’ve been serving business owners just like you for over six years and have learned a thing or two about what it takes to get to the coveted six figures and beyond.
My brand – just like me, has evolved throughout the years. I’ve gone from pressing the gas pedal to mastering my own speed as a business owner and woman, and truly focusing on the things that made me jump into entrepreneurship in the first place.
The Foundry Collective is a small team of insanely talented people who aren’t impressed with the perfect Instagram feed and the crazy TikTok videos, or the follower count – Although we are famous for copping those vanity metrics for you we are more focused on sustainable marketing strategies, systems, data analytics that guide your business in the right direction and garnishes the respect and love from your market.
We want to help grow businesses that have the potential to change lives across the world through marketing strategies that are both viable & genuine. Marketing doesn’t have to feel uncertain or like a gamble and with the proper systems and mindset in place we can transform small business owners into vibrant CEOs empowered to deliver their message to the world in an unapologetic way.
Okay So, What’s My Story…
I was born in Costa Rica and migrated with my parents to the Northeast Coast of the United States at the age of ten. I was raised in South Philadelphia and while I’ve tried my hardest to not forget my roots, I’ve come to love the neighborhood that saw me grow up and become the woman I am today. The universe has never given me anything on a silver platter. When I was young I used to resent that. But as I get older I’ve been learning to love myself and my scars and hold my achievements high and welcome challenges as they come, knowing that they will make me stronger, bolder, and more dangerous in a world where I am considered an underdog.
There were two parts of my childhood. Both were painful and short. I remember the picture perfect afternoons in my cul de sac; we would play soccer until the street lamps would turn on. And I also remember the dark, painful secrets of a four year old. I fondly hold on to memories of my mom, my newborn baby brother, and I traveling from Lake Charles to Miami.
We lived in a garage for a while. And while every single teacher loved me I was being bullied in the playground.
The bullying continued through high school. A young lady created an email group charmingly named the “Everyone Hates Emely Club”. I ran to the principal. I knew who it was but she received no consequences.
In the midst of it all, I met my high school sweetheart, and now husband. We both came from broken families so it was easy to cling onto each other for solace and comfort.
I was an honors’ student.
Graduated in the top tenth of my class and was offered a scholarship to my selected university. But my parents divorced and due to a collection of unlucky events I wasn’t able to begin school like everyone else my age.
So, I went back to Costa Rica at the age of 17 and got into the Reggae culture heavily. I met people from around the world. I got to know about the Rastafarian culture and how they treated women as royalty. Queens and Princesses.
I married at 19 and had a tough time acclimating to married life. In my heart I also had tons of resentment because I felt like I never really had control over my fate.
I wanted to be free. Free to do what I love – although I had no clue what that was. And to travel. But the currents of life kept moving me further away from my dream life. Until one day my soul broke.
I began experiencing panic attacks, depression, and anxiety. I took pills, went to therapy and still… I was spiraling.
I would run in an undercover frenzy into the bathroom – locked the door behind me and gasped for air as my heart palpitated uncontrollably. For three years I spent my life hiding the panic attacks. Until I couldn’t anymore. So, I decided to leave my well paying corporate job to find strength in myself again, without a plan, or knowing how I would pay my rent or my car note the next month. It wasn’t until later that I realized that this was the most courageous decision I had ever made in my life.
I drove Uber and Lyft for three months and then discovered blogging. So I gave it a shot. I was able to monetize my website in thirty days and got my first $100 check three months later. I felt like I was on to something! But of course it wasn’t fast enough and $100 bucks every quarter, was not going to pay my bills. By that point I knew that in order to be successful online you had to have presence. That’s what businesses looked for and that’s what drove traffic to your site.
I also learned that it was more profitable to be a micro-influencer with a genuine following than having 100k followers. Fast forward, I decided to fuse my corporate experience and my love for creativity into the projects of other businesses. I became a freelancer. At first I had to build my reputation. And I did it completely ass backwards. Once I built some confidence I began my journey to growing… I wanted more but more importantly – I wanted to see how far I could go.
So I invested heavily on my new direction – paid coaches, got into masterminds, and hoarded dozens of courses. There were a lot of shitty moments like getting diagnosed with two aneurysms, and having vestibular problems along with my blood disorder and divorce.
But there were some pretty cool things that happened too!
It’s taken some hard work and sleepless nights to get here. But I want you to know that none of this by luck and that’s great news for you if you are looking to build a wholesome business that serves you.
As I’m gathering bits and pieces of the lessons learned throughout this journey, I’ve increasingly become passionate about helping other women build something beautiful and profitable without the hustle.
My business and my calling is to walk with you through it all. From motherhood, to womanhood all the way to becoming heel-wearing leaders, nomads looking for the beauty of the world, to sun-kissed CEOs.
There are multiple ways you can work with me and my team. Make sure you sign up to our beautiful email newsletter first so you can get updates on retreats, coaching programs, exclusive content and so much love.
And then, make sure you check out The Vault. It’s our growing collection of valuable resources for your business.
